2017 Art is For Sale
2017 Original Artwork Available at $4,000
Another special thanks to Digital Grange Fine Art Services for helping Cruisin’ The Boulevard bring the fine art created by local artist Elise Durenberger affordable to the public. Once again Elise has over 250 hours of production this year in creating “The Best Seat In Town” artwork logo. Now celebrating our 12th year we commemorate a scene from the movie where Toad pulls up in front of a local car dealership just after a little fender bender. The lot still exists today so stop by during your visit in town at this year’s event for a quick look. While in the area you’ll also notice Petaluma’s iconic feed mill that is well known to all Petaluman’s.
Cruisin’ The Boulevard wanted to once again make Elise’s masterpiece available to the public based on past popular demands. While we hope all Elise’s original artwork will one day go to someone’s cherished fine art collection we knew we had to come up with a solution years ago to meet the public’s demand.
Today you can order your own Limited Edition Pigment Print. With Digital Grange’s help we’ve created two reproductions available to the public. The first limited to 1/100 print is on rag paper 14x18” and bordered signed by the artist. The second limited to 1/25 on canvas 24x30” a close visual appearance of the original masterpiece. Both come with a certificate of authenticity signed by the artist.
All net proceeds from the sale of these Limited Edition Pigment Prints allow Cruisin’ The Boulevard to carry out our mission investing in our own community projects as well as other community programs that benefit arts, education, history, safety and welfare.
A little more about the Digital Grange Fine Art Service and processes:
The Process starts with a scan or photograph of the original artwork. Scanning and photography mean the same thing. A camera is used but rather than capturing the image on film it is instead captured to the computer via the sensor on the back of the camera.
Digital Grange also has a high-end flatbed scanner which can be used for tabloid or smaller sized artwork. Each scan is profiled, then processed or “developed” and carefully evaluated to ensure the colors on the screen match the original. It is then proofed (printed) on a piece of paper or canvas depending on what the artist wants as a substrate.
Digital Grange can custom print on virtually any surface (paper, canvas, wood, fabric, plaster, etc.) imaginable. This proof is then checked against the original with the artist in attendance so that not only the color matches the original but the “feel” of the art is captured. Once the artist approves the image is printed on the substrate with archival pigmented inks on an archival substrate. It is truly a custom process as we are not interested in mass printings but rather fine, detailed and entirely accurate reproductions of the original, to the point where many can’t really tell the difference. Once the file is approved the artist signs off on the proof and the file is archived and can be printed any time in the future and will not change. This enables the artist to “print” on demand, so to speak. The prints are called pigment prints and are printed on our Hewlett Packard 12 ink custom inkjet printers that can print up to 60 inches wide and as long as needed.
Elisa A. Durenberger artist Bio
Elise A. Durenberger, Fine Artist and Designer created this year’s event art. In her fourth year with Cruisin’ the Boulevard, her artwork has long been inspired by the rich history of Petaluma. We are lucky to have, what the artist refers to as a “living museum of American Graffiti,” the sites of film locations, which are a part her daily travels. Year after year, she is delighted to meet fans of the movie at the Cruisin’ the Boulevard car show, some folks traveling from across the country and even from across the world to be a part of the event and marvel at the exact spots where their favorite scenes were created.
In an age where much of the movie industry relies on digital technology to fine tune movie sets, George Lucas’s work on American Graffiti is even more remarkable. Elise’s inspiration for this year’s art happened one summer night driving up the boulevard, when she noticed the American Flag from the top of one of Petaluma’s proud grain production buildings, perfectly illuminated and visible above the existing car lot where “Lazy Me Used Cars” was situated for the hilarious scene when Terry “Toad” Fields has pulled over to survey possible damage to Steve’s beloved Impala and then is accosted by the obnoxious car salesman. The juxtaposition of flag, cars and the illuminated beauty of the Petaluma’s nightscape declared itself the backdrop of 2017’s Cruisin’ the Boulevard, so Elise obliged and brought it together in her painting. Here’s hoping you enjoy “The Best Seat In Town.”